Creative Content

Introducing, Phileas Fogg's latest and greatest creation! Chicharon Crispers! My creative content is a mock up of the packaging complete with logo. I liked to keep the old feel of the brand and decided to make the logo a gentleman with a dated feel [something along the lines of Sherlock Holmes]. I kept it simple while giving it a unique look to differentiate itself from all the other chips or snacks out on shelves.

Week 10: UVP

“The products people buy reflect their lifestyles. As a result, marketers often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals.” (Marketing An Introduction, Gary Armstrong, pg. 179) With Chicharon Crispers, we have to come up with a unique value proposition that would cater to the consumer. It would have to make sense in context of the product and the target market. Here are 3 possible unique value propositions that could represent our brand:

1.)   Chicharon Crispers. Delivering great tastes, one bite at a time.

2.)   Chicharon Crispers, one bite is all it takes—the rest is delicious history.

3.)   Craving a unique, inspiring taste of savory goodness? The answer: Chicharon Crispers—one bite and you’re hooked