Promotion

Promotions, as the name implies, are ways to promote the brand. “Promotion means activities that communicate the merits of the product and persuade target customers to buy it.” (Marketing An Introduction, Gary Armstrong, pg. 54) It’s through our promotions that our product will get noticed and it’s through our promotions that people will find a reason to 1.) Either get excited about our product or not get excited about our product and then 2.) Either stay excited about our product or decide to leave our product. According to the textbook, promotion, in marketing, includes: “advertising, personal selling, sales promotion, and public relations.” (Marketing An Introduction, Gary Armstrong, Figure 2.5, pg. 54)

Our promotions would be aimed towards the bars first before moving on to the “big leagues.” We would have to secure a business relationship with the bars so that they keep us on their shelves and call us back for more. This is where promotions would come in. Incentives for return customers [special pricing and deals for bigger orders] would encourage a continued relationship with us. Other promos could include giving away merchandise and gear during events at the bars. This would not only bring business and attention to the bar, but also would give the people a reason to physically own something attached to our brand and name. Then, people would be asking where they got those things and our name would again come up in conversation. Our goal here is to come up in conversation as much as possible. The more people here about us, the more the opportunities will present themselves.  A promotion aimed towards our consumer would be the idea I had about the travel sweepstakes in a bag [think Willy Wonka’s Golden Ticket]. Other ideas would obviously be developed and executed by the marketing, social networking, and PR teams.