“The products people buy reflect their lifestyles.
As a result, marketers often segment their markets by consumer lifestyles and
base their marketing strategies on lifestyle appeals.” (Marketing An
Introduction, Gary Armstrong, pg. 179) With Chicharon Crispers, we have to
come up with a unique value proposition that would cater to the consumer. It
would have to make sense in context of the product and the target market. Here
are 3 possible unique value propositions that could represent our brand:
1.) Chicharon Crispers. Delivering great
tastes, one bite at a time.
2.) Chicharon Crispers, one bite is all it
takes—the rest is delicious history.
3.) Craving a unique, inspiring taste of
savory goodness? The answer: Chicharon Crispers—one bite and you’re hooked
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