Tuesday, October 21, 2014

Week 3 EOC: My Demographics

            Of the 3 main demographic groups present here in the United States: the baby boomers, Generation X, and the Millennials, I fall under the Millenials. The textbook describes the Millenials as having an “utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life.” (Marketing: An Introduction for Education Management Corportation, 74) This statement itself does a great job in capturing the true essence of this demographic. Personally, technology plays an integral role in my life—I grew up with technologies evolving around me. Whether it is the newest console, or being a part of the switch from dial-up Internet to the high-speed Internet we see today; I have been through it. Therefore, technology can be utilized to reach my demographic. Furthermore, the textbook brings up an interesting point about the involvement of the Millenials on the web. “A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging.” (Marketing: An Introduction for Education Management Corportation, 74) This is true for me: I rarely watch T.V anymore [in fact, I don’t have cable in my house] and get all my news and current affairs from the Internet. I do my shopping online, watch my shows online, and even submit my homework online. Finally, the textbook splits the Millenial demographic into 3 subcategories: the tweens, teens, and young adults. (Marketing: An Introduction for Education Management Corporation, 74) Of the three subcategories, I fall into the young adult category. It would be interesting to see how the candidates running for office in the upcoming Presidential Election target my demographic for my vote.


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