Implementation Evaluation Control

“Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.” (Marketing An Introduction, Gary Armstrong, pg. 57) Now that we’ve addressed all parts of the marketing strategy, the only thing left to do now is to actually do it. “Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution. Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out.” (Marketing An Introduction, Gary Armstrong, pg. 57) This brings up an interesting point: right now, we may have the best marketing plan ever devised by a human being; yet, the execution of such a plan can either make or break this brand.

My plan from here is simple: create relationships. We need to find people who want the product as much as we want to give it to them. This is where a careful examination of all potential clients will prove beneficial. If we want a client more than they want our product, they have the leverage in the situation—this is not what we want. Therefore, we would have to also build brand identity ASAP to ensure that we appear professional and serious about our business endeavors. Next, create and secure accounts with the clients. In the background, our social networking team would be promoting the product through various mediums [instagram, twitter, facebook, commercials, etc.] From there comes distribution to the clients and the rest of the job would be to maintain and improve such relationships with our consumer.