Objectives

Objectives serve as the roadmap to reaching the goal created earlier in the creative process. In our case, the goal we created can be seen in the mission statement. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives.” (Marketing An Introduction, Gary Armstrong, pg. 43) Again, I emphasize the significance of following the mission statement to a tee. Furthermore, “the company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.” (Marketing An Introduction, Gary Armstrong, pg. 43) Once identifying the need for objectives, it’s important to divide and delegate the work needed to accomplish these objectives. My objectives are as follows: creating an affordable product without compromising quality [taste and presentation] and making a desirable product for consumers. There will be two major target consumers: the “big” consumers—businesses and bars looking to buy my product in bulk. The other consumer would be those buying my product who don’t necessarily own any businesses or are planning to resell the product—this is you and me [unless I have yet to discover that you are a business mogul looking to take over the free world]. Of course, as with any business, another aspect that should never be neglected is profit—without profit, a business is no longer sustainable. Therefore, the balance between all the aforementioned objectives should still result in a net profit.  The next step in the marketing plan, naturally, would be checking the surroundings. After all, to start a new snack line in the vast market we have today is to assume the position of a small fish in a huge tank full of sharks. All aspects of business should be taken into account to properly secure a plan of action that would yield a successful entrance into the market.